Management Team

Barbara Steinberg


Barbara Steinberg, President and CEO, is a founder of eFraud Services. She has been selling Altia Solutions software for 5 years. She also works with forensic accountants and investigators performing bank statements conversions and analysis for their cases. Barbara has processed thousands of bank statements, making her a Subject Matter Expert. She understands the frustration with existing systems. Because of this, she was able to devise a better way. She consulted with existing customers as her team built the new User Interface and was able to incorporate their requests into the new product.

Barbara has started 5 businesses. In her prior business, BLS Eldercare Solutions, she saw the need for software like this and that was how she found Altia Solutions.

She graduated from Downstate Medical Center, SUNY, with a BS in Medical Computer Science, from Columbia University with an MS in Electrical Engineering and from Fairleigh Dickinson University with an MBA. 


Robert Hayum

Vice President and COO

Robert Hayum, Vice President and COO, is also a founder of eFraud Services. Bob was a Vice President of IT for a Fortune 500 company, Revlon. He transferred his experience to several consulting firms, including Coopers & Lybrand (now Price Waterhouse Coopers) and Business Edge. He built their Pharmaceutical Technology practices with global customers. He was responsible for sales force automation and clinical trials processes.
Bob started 2 internet businesses, golfcaptains.com and golfersreport.com, which are still active.

He graduated from the City University of New York with a BS in Electrical Engineering and from MIT with an MS in Electrical Engineering where is built systems for the Apollo lunar landing. One of the devices he built is on display in the Smithsonian Air & Space Museum in Washington, DC. 

Jason Wells

CTO and Project Manager

Jason Wells, CTO and Project Manager, is an AI and Machine Learning specialist who is also a serial entrepreneur. He has extensive experience building AI solutions and leading teams of developers.

His current investments include:
Pickle – Built conversational AI software for sales and customer engagement
Sentry AI – Computer vision AI applied to millions of security camera videos
Resemble – Clones voices to create dynamic content on the fly in natural voice

He has worked in Senior Management for several companies including Sony Pictures and Convirza.

Jason graduated from Brigham Young University with a BA in Economics. He holds an MS in Applied Mathematics (Econometrics) from the University of Utah and an MBA from Wharton University.